Brand Strategy

Visual Identity


Lafupet Online Petshop

Brand Strategy:
Metz Consultoria + Joel Designer

Joel Designer

About this project:
More than just a simple logo, this project was about to create a pet community that promotes a lifestyle. Fostering branded physical experiences (Park Pet) that build bonds, trends, and cultures, in addition to showroom promotion. It features a fun, cute, approachable, and practical language.

Unfortunately, there was a lack of willingness on the client’s part to implement the proposed brand guidelines, which led to the project not being successful. Despite attempts to provide support, consultancy, and guidance from the development team, the client chose to proceed with their own decisions, disregarding warnings about poor implementation.